the old brain is the part that controls decisions, and it also happens to be the most primitive. In this way, the words you use to market to the old brain will often be the most direct, simple, arresting, visual words you have.
So if there was ever a copywriting hack, it’s using highly persuasive words that make the “old part of the brain light up.”
Here’s a list of those words:
And according to research, the five most persuasive words in the English language are the ones in blue, which are:
Peppering these words throughout your copy in key locations should have a noticeable impact on conversions.
This is my last point, and it’s a biggie.
Incorporating social proof into your copy is the icing on the cake.