According to their research, these are the best hours to post a video each day:
There’s also evidence suggesting viewership begins rising on Thursday and spikes on Saturday.
And this makes sense if you think about it.
Unlike most other social networks, like Facebook, Twitter and Instagram, where you can casually scroll through your feed with minimal time investment, YouTube requires a larger commitment, where users often view content in larger blocks.
This makes the weekend the ideal time for viewing.
Plus, people can be stealth about checking most of their social sites at work, but YouTube is trickier.
Usually, they’ll need to wait until they’re off work to indulge.
Keep this in mind when establishing a posting schedule for your videos.
Make live video part of your repertoire
Live streaming is a fairly new concept on YouTube.
But it’s starting to spread like wildfire.
According to Mediakix, “YouTube Live video views have grown by 80% and livestreams increased by 130% between 2015 and 2016.”
And here’s the thing about live video.
It’s absolutely perfect for brand building.
There’s a certain closeness viewers experience with brands through live streaming. There’s an intimate vibe to it.
You can even answer questions and respond to comments in real time and interact with your audience in a way that’s not possible with any other medium.